Want to know the secret to Social Media Magic?
I’ll tell you.
Yep. Plain and simple.
No one else can tell your story like you can. No one else can share your passion for what you do or convey your message as authentically as YOU.
YOU are your Unique Difference
In a world where there is so much “noise” in terms of social media and so many similar products, businesses and services, your unique difference is YOU!
You might have the same product as another business, as 10 businesses. But people don’t buy from businesses, they buy from people. Telling your story is the best way to ensure that people buy from you, rather than your competitor.
Social Media Management
Now you might be asking, but what if I have a social media manager?
If you have a SMM then they should already know this, right?
They should be meeting with you at least once per month to get all the info they need from YOU. Things like photos, special occasions, funny anecdotes etc. They should be weaving all of this into their copy. They’re not? You need to ask them why?
How Do you Tell Your Story?
It’s all about the strategy. I know I bang on about it a lot, but it’s seriously a game changer. A strategy will ensure that you are able to weave your story through your social media posts in a way that will leave your followers wanting more.
And how do you implement a Social Media Strategy?
Yup … my favourite word! You gotta plan!
For Instagram, I use an app called Planoly – it’s been a game changer in the visual styling of my instagram accounts, especially South West Mums! For Facebook I tend to use the FB scheduler for my business pages.
Planning is crucial in building a strong, engaged social media accounts.
If you would like to chat more about creating a social media strategy for Facebook and/or Instagram please get in touch. I’d love to help you tell your story through your social media platforms!